Velikov and Co Ltd, as a family company, lays the foundation
of tradition and know-how in growing and roasting
of own-produced sunflower seeds.
The company develops rapidly and becomes leader
in Central Northern Bulgaria and Romania,
and the trademark Solei establishes as a synonym
of high quality. We insist on quality and distinguish
ourselves by our closed production cycle, selecting the best
Bulgarian varieties and fields for sowing and growing the
sunflower up to the harvesting and correct storage.
Velikov and Co Ltd enlarges its products range
by adding roasted peanuts, party nuts, almonds,
cashew, produced after already established and
tested technology. The well-tried and proven
delicious recipies are improved, adopting their modern
pattern (powdered salt of Greek origin is used).
We have to mention that Veikov and Co Ltd
was the first company in Bulgaria to venture
into packing its products in three-layer pack.
Some of this pack’s specifications include:
-a barrier layer protecting from sunlight contact;
- preserving flavors and nutritional properties as much as possible;
- increasing product’s shelf life by slowing up the process of turning rancid.
Velikov and CO Ltd has registered Solei trademark in
the Patent Office of the Republic of Bulgaria,
guaranteeing the freedom only and solely Velikov and
Co OOD company to realize products under the
trademark of Solei.
Velikov and Co Ltd modernized its production
equipment purchasing roasting machines of new generation, manufactured
under assignment grounded on the company’s long technological
experience. This concerns also the dosing appliances and
coolers, which guarantee the perfect roasting of the
sunflower seeds and the nuts. Modernization contributed to
promoting the production plant from second into first
category, increasing its capacity. Quality management
control as well as the food safety control improves.
The company makes next technical equipment improvement, introducing
fine cleaning and calibration machine, a stone-separating
machine, automated dosing and packing line that guarantee
the homogenous quality of the cleaned and well
selected product. New combines have been purchased, which
guarantee sunflower raw material harvest at the correct
time, preserving its good gustatory qualities. Investment in
photo-sorting and polishing machines, which aim at
achieving precise selecting of the products bearing the
The company registers the trademark Solei, which is
protected on the territory of the whole European
community in OHIM. The protection (of the brand)
started early as 2002, against unfair competitors,
who use illegally the logo, the design and
the trademark in their own favour.
The company started establishing distribution network in Northeastern
Bulgaria, directly reaching wide range of consumers. Experiments
are being made with growing white sunflower and
large striped sunflower of XL type, which are
new to the Bulgarian market.